How it began… Our founder, a foodservice distributor in the Bay Area of California, had a passion to enhance technology and software with his distribution business. As always is the case, he knew enough about coding software to be creative with solutions.

He found a co-founder with a strong background in developing & selling enterprise class software and start-up companies to marry up their strengths.

Another partner with deep knowledge of the foodservice landscape with experience in sales & marketing of software solutions to foodservice distributors then joined the team.

All with a common vision to provide the best foodservice eCommerce solution and have fun while doing it!